Banking Billboard Strategies v2: Nordstrom or Wal*Mart?

Welcome to the second installment of Banking Billboard Strategies.

In this episode, we have a bank that can't decide what it wants to be when it grows up. Does it want to be best price? Or best service? Undecided? No worries. Go for both! There is nothing like draining the treasury by investing in top notch personnel, systems, and processes, and charge little for the effort. I can't think of a business that has succeeded with this model, but maybe one will come to me.

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Do you know any financial institutions that are making this work?

~ Jeff

Banking Billboard Strategies: Version 1

Welcome to Banking Billboard Strategies v1.

I tend to envision strategy flashing on marquee billboards. Here is how I see the end result of a multiple day big bank retreat conducted in a Kiawah Island resort conference room, prior to a round of golf, massage, cocktail hour with Talisker 8-year-old single malt scotch, and topped off with a Maine lobster dinner, no truffles because of the poor economy.

   Follow the artist, Shannon Marsico on Twitter or Instagram  



~ Jeff